I guess, as I’m technically asking myself this question, it would be a bit of a cop-out to say ‘because I love it’. Though I do, and I always have enjoyed; writing, editing, conversing, blogging, reading, and everything that connects those dots together.
It’s just become more obvious to me the more I’ve been layered and layered with jobs and writing-related stress.
Today I did a workshop with the Metis – Ashford and Folkestone Network for women in business. I was, unsurprisingly, really nervous about it. How can I explain to people – in only half an hour – how to get the most out of their blog? How do I dare when this is my current shop front? I’ve had blogs in the past that have done really well (and others that haven’t). What if I’m not as good as I think I am? What if I’m a fraud?
Turns out – everyone has those fears. Everyone is trying to do their best. This shouldn’t have surprised me, but it did highlight the amount of pressure I feel to be the ‘voice of authority’ when it comes to blogging. Which is stupid – for the simple reason I AM an authority when it comes to blogging because of years of experience, my client track record, my statistics and my research.
Of course, you never know you know something until someone reminds you.
I went to AccessxHelenAnderz last week at Hoxton Hall. I’ve been to a few workshops on Youtube and blogging, and this was – in my ever so humble opinion – one of the best. Helen Anderson introduced herself in a humble/hustling hard kind of way which was fresh and authentic. She didn’t teach anyone in the room to ‘suck eggs’ or ever assume that people were too stupid to understand her. She was friendly, fun and informed.
Now I ghost write for other people, I wanted to make sure I was evoking that same kind of reaction.
I started with a little game, asking people in pairs to tell an anecdote. Telling them they had three minutes to explain the anecdote. I then gave them 45 seconds and cut in.
“Not everyone is going to have time to read everything. And you’re fighting against the noise around you. You’ve got to make sure your blog stands out.” – And away I went. We talked about types of blog, types of content, types of audience. And I ran over my half an hour easily – even though I’d skipped two slides so I could leave time for questions! I hope Helen Anderz doesn’t mind that I quoted her directly – “If you’ve got a voice or a message, you’ll find an audience.” I just felt, for these brilliant businesswomen, it was the perfect take away.
I was asked at the end, “what is your favourite quote?” (and maybe that’s what this blog post should have been called.
My response:- Shia LaBeouf, “Just do it.” I wanted to make people laugh. When you’re laughing, you’re relaxed and open to new things. And that’s what I wanted to share with them.
I really enjoyed sharing my knowledge and experience with women with their own keen business understanding. Plus it helped that I was told at the end how “amiable, and well presented” I was. How professional. How enthusiastic. I couldn’t stop grinning the whole way home.
So why do I do what I do? Because I love it, for all the reasons above and more.